Over the last two decades, SRCP has produced advertising for some of the most high-profile and competitive political campaigns across the country.

We've succeeded because of our steadfast commitment to providing clients with sound strategic counsel, media placement that utilizes the latest technologies and data, and unique and powerful advertising.

SRCP is a full-service political media firm with in-house creative and production services that include state-of-the-art facilities and a fully staffed media buying department that has placed over half a billion dollars in over 200 media markets across 50 states.

At SRCP we believe your campaign is unique. And your advertising should be, too.


Greg Stevens

Founder, 1948-2007

Greg Stevens / Founder, 1948-2007 Close

Greg Stevens was an award-winning producer with over thirty years' experience in politics, public affairs and journalism. During his career, Greg Stevens created and produced advertising for some of America's most prominent political leaders.

In 2000, Greg directed the advertising and served as a top advisor to U.S. Senator John McCain's presidential campaign that helped catapult the Arizona senator into the national limelight with primary wins in New Hampshire and Michigan.

During his illustrious career, Greg Stevens produced advertising for numerous national and state leaders including: Senator George Voinovich (OH), Senator Mike DeWine (OH), Senator Susan Collins (ME), Senator Gordon Smith (OR), Senator Peter Fitzgerald (IL), Senator Mitch McConnell (KY), Governor John Rowland (CT), Governor Craig Benson (NH), Governor Bob Taft (OH), Governor George Allen (VA) and Congressman Tom Davis (VA).

In 1988, Stevens produced one of the most famous and effective political ads of all time: the Dukakis 'Tank' ad for the George H.W. Bush presidential campaign.

Earlier in his career, Greg served as Chief of Staff to Governor Thomas H. Kean of New Jersey, where he began his career as a newspaper reporter. He was a graduate of the University of Maine and served as a member of the University's Board of Visitors.

Greg lost a valiant battle against brain cancer in April 2007.

Paul Curcio


Paul Curcio / Partner Close

Paul Curcio began his political career at the National Republican Senatorial Committee in 1984 as the Director of Advertising Services. He served as the NRSC's Political Director in the 1992 and 1994 election cycles, during which the Republicans captured the Senate majority with a gain of eight seats and reversed a decade-long decline in seats.

Prior to his stint at the NRSC, Paul worked for the advertising firm of Benton & Bowles in New York.

Paul was an adjunct instructor at The George Washington University and a visiting fellow at the Bob Dole Institute of Politics at the University of Kansas.

He holds a BA with Distinction in Political Science from Stanford University and an MBA in marketing from the UCLA Anderson School of Management.

Erik Potholm


Erik Potholm / Partner Close

Erik Potholm creates and produces award-winning advertising campaigns for Republican candidates, initiatives and referenda, issue groups, corporations and trade associations. He has produced advertising for Governor Greg Abbott (TX), Romney for President, Governor Craig Benson (NH), Lt. Governor Todd Lamb (OK), Lt. Governor Kay Ivey (AL), Attorney General Mike DeWine (OH), Congresswoman Jackie Walorski (IN), Congresswoman Lynn Jenkins (KS), Congressman Frank Guinta (NH), State Auditor Mary Taylor (OH), and national Republican committees.

Erik has also created advertising campaigns for twenty-eight successful statewide ballot measures in the fields of taxation, education, gaming, transportation, forestry, hunting, election reform, the environment, development, health care, and research and development.

Erik received his master's degree from The George Washington University and his bachelor's degree from Colby College.

Ben Burger


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Ben is a recognized strategist, producer, writer and national speaker. He draws from his extensive field experience and two decades of media consulting to provide clients with fresh creative. Ben has worked with campaigns in virtually every ballot position from president to mayor; super PACs; national parties; state parties; associations; corporations; and a variety of independent expenditure/issue advocacy groups.

Prior to joining SRCP, Ben was the Deputy to the Political Director at the National Republican Senatorial Committee. Campaigns & Elections magazine called Ben, an award-winning ad producer, a 'Rising Star' in 2004.

Ben received a BA in Political Science from the University of Iowa.

Jay Payne

Vice President, Creative Services

Jay Payne / Vice President, Creative Services Close

Jay has 15 years of experience producing nationally recognized and award-winning advertising for candidate and ballot campaigns at every level. He oversees all components of the firm's creative and production services – from conceptualization and boarding, to shooting, editing and distribution.

His focus: deliver each client's message in the most compelling, engaging and cost-efficient manner.

The result is work described by clients and press as "unique", "effective", "innovative and insightful", "attention grabbing" and "exceptional".

Jay holds a master's degree in Political Science from the University of Florida and a bachelor's degree in Political Science from Clemson University.

Charlie Liebschutz

Vice President

Charlie Liebschutz / Vice President Close

From presidential campaigns to state and local races, Charlie has experience at all levels of the ballot. At SRCP, Charlie has produced advertising for campaigns across the country – including candidate campaigns, independent expenditures, issue advocacy and ballot measures. He also advises the firm's clients in digital strategy.

Prior to joining SRCP, Charlie worked for Senator John McCain's 2008 presidential campaign, playing key roles in battleground states during the primaries and in the general election. In the 2006 cycle, he worked for the Vermont Republican Party and helped re-elect both the governor and lieutenant governor. Charlie has a BA from Colgate University, and is an alumnus of (and occasional lecturer to) The George Washington University's Semester in Washington Politics program.

Jon Reedy

Vice President

Jon Reedy / Vice President Close

Jon Reedy joins SRCP after serving at the National Republican Congressional Committee as part of a team that helped House Republicans gain their largest majority since 1928.

As the Northeast Regional Political Director in 2014, overseeing incumbent and challenger campaigns in New York and New England, House Republicans gained a pickup of five seats in his region.  In 2016, for the first time since 1984, Republicans suffered no losses in New York’s congressional delegation during a presidential election year and held a seat in Maine in one of the most expensive races in the country.  In 2012, Reedy was the Western Regional Political Director.

A graduate of California State University, Stanislaus, he has worked on campaigns in Missouri, California, Oregon and Nevada.  From 2005-2009, Reedy served in the Bush Administration, including nearly two years at the White House.

Lauren Gildner


Lauren Gildner / Director/Producer Close

Lauren oversees all broadcast production for the firm from concept to completion. Her main responsibilities include managing production staff, organizing shoots, hiring crew members, designing sets, casting talent, directing on set, and overseeing post production.

Lauren got her start in political media as production manager in the 2006 and 2008 campaign cycles. Prior to joining SRCP, she worked as a production assistant for the Travel Channel. Lauren has also worked on a Virginia gubernatorial campaign, and as an intern for Senator Charles Grassley.

Lauren earned her MA at the Graduate School of Political Management at The George Washington University, and her BA in Political Science at Virginia Tech.

Betsy Vonderheid

Media Director

Betsy Vonderheid / Media Director Close

Betsy Vonderheid manages SRCP's fully staffed, in-house media placement division. She has developed and overseen the media planning and placement for races at all levels and in markets across the country: presidential primaries, statewide Senate and gubernatorial races, congressional races, independent expenditures, ballot initiatives and numerous corporate clients. Since 1996, when she joined SRCP, Betsy and her staff have placed over $500 million of TV, cable, radio, digital and print in over 200 media markets.

Prior to joining SRCP, Betsy served as Vice President of Media at The Reeves Agency in Baltimore. There she managed local retail and financial accounts for national firms such as Capitol Broadcasting, Calico Corners, Dannemann Fabrics, Conair, Vornado, Honeywell Enviracaire and TN Dickinson. She also worked in the marketing/advertising department at WBAL-TV in Baltimore.

Betsy holds a BA in Communications from American University.

Cheryl Mulhall

Media Buyer

Cheryl Mulhall / Media Buyer Close

Cheryl has over 30 years of media expertise. She has been with SRCP for 17 years and has placed media at all levels, including two presidential campaigns. Prior to SRCP, Cheryl worked as a media sales representative, and has also worked for Sinclair Broadcast Group. She spent several years with major advertising agency W.B. Doner, where she oversaw the placement of millions of dollars of advertising.

Amanda Fiedler

Media Buyer

Amanda Fiedler / Media Buyer Close

Amanda joined SRCP in 2010. She has placed media for dozens of campaigns including presidential, statewide and local. Before joining SRCP, Amanda spent four political cycles working at media sales firm HRP. Amanda's experience at HRP gives her a unique perspective, particularly in battleground states across the country.

Kathryn Noyes

Media Buyer

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Kathryn joined the SRCP team in 2014. She has over 20 years of political media expertise, having worked at multiple political agencies. She has placed for clients at all levels of the ballot, from local races up to presidential. In addition to her political experience, Kathryn has extensive experience with major New York and L.A. advertising agencies. Kathryn's skill set includes both traditional and digital media.

Julie Bayley

Media Buyer

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Julie brings a diverse media background to SRCP. She was Director of Broadcast Planning at CNN, and was Media Director for McCann Erickson. Julie was the head of media services at Uniworld Group, a major multicultural advertising agency, and has experience with media powerhouses Miramax and Grey Worldwide. Her political media experience includes three presidential campaigns and numerous PACs. Julie's expertise includes both traditional and digital media.

Emily Roberson

Media Assistant

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Emily assists with all aspects of the media department, from trafficking spots to monitoring opponent activity. She got her start in media working at Mitt Romney's campaign headquarters during the 2012 presidential election. While there, she was the email traffic coordinator responsible for creating and distributing emails from the campaign. During the 2014 election cycle, Emily worked as the Political Sales Coordinator for NCC Media, the nation's predominant cable sales firm. She has also worked on Capitol Hill in both the U.S. Senate and U.S. House of Representatives.

Emily got her start in politics during college as an intern for the Alabama State Senate. She is a graduate of Auburn University with a degree in Political Science and a minor in History.

by the numbers

Presidential Campaigns

Major Statewide Wins
(Senate and Governor)

Million Dollars of Media Placed