|
See examples of our work using the links below...
Independent Expenditure
| | Swift Boat Veterans for Truth "Ravaged"
One of the most significant developments of the presidential election of 2004 was the advertising by the Swift Boat Veterans of Truth. SRCP’s advertising for the Swift Boat Veterans began in August 2004 in just a few states, but almost immediately became a huge national story that continued through Election Day. The Swift Boat Veterans ran seven ads that challenged John Kerry’s version of his record in the Vietnam War and criticized his Senate testimony in which he accused his fellow soldiers of war crimes. Research conducted both during and after the campaign concluded that the Swift Boat Veterans’ advertising was by far the most recalled of all 527 groups and had more impact on the presidential race than virtually all the other 527s combined, despite airing in fewer than 10 states.
|
  Winner - 26th Annual Telly Award for Best Regional, National and Multi-Market Advertising
Silver Pollie Award Winner for Best National Independent Expenditure or 527 Ad
| |
Overall
|
Bush Voters
|
Kerry Voters
|
Decided Vote in Last
Week or Later
|
| Swift Boat Veterans for Truth |
27%
|
39%
|
16%
|
23%
|
| MoveOn.Org |
12%
|
7%
|
19%
|
1%
|
| The Media Fund |
8%
|
7%
|
11%
|
8%
|
| Progress for America |
10%
|
9%
|
11%
|
16%
|
| The Club for Growth |
1%
|
2%
|
1%
|
2%
|
| All equally |
1%
|
1%
|
2%
|
3%
|
| None |
9%
|
8%
|
10%
|
13%
|
| Don't Know/ Refused |
31%
|
27%
|
32%
|
35%
|
Source: Fabrizio, McLaughlin & Associates Survey, 11/2/04
The Philadelphia Inquirer
Swift Boat Ads Have Effect in Polls
8/27/04
CNN
"Swift Boat ads may be taking a toll on Senator Kerry."
8/26/04
The Kansas City Star
Swift Boat Dustup is Hurting Kerry
8/27/04
Atlantic City Press
"Convention, Swift Boat Ads Swing Voters to President"
9/5/04
Washington Dispatch
"The Swift Boat Veterans’ charges have re-scrambled the election deck chairs and may have completely blown the lid off the race."
9/8/04
|
|
© 2007 Stevens, Reed, Curcio and Potholm
|
|
|
